Metrika Privacy Policy

Effective Date: 2025-05-13

Overview

This Privacy Policy (“Policy”) explains how Personal Information is collected, used, stored, and disclosed by Metrika, Inc. It applies to Personal Information collected when you use or access our public websites (metrika.co), mobile apps and software product (“Products”) (collectively, the "Metrika" platform), or otherwise interact with us, either directly or through our clients and partners.

Please read the following carefully to understand how we will collect, use, store and disclose your Personal Information. It also describes your rights regarding your Personal Information.

What Information We Collect

As used in this Policy, “Personal Information” refers to any information that may lead to the identification of a natural person.

We may collect certain Personal Information, as well as other user information, through our products and services, as described below:

• Information You Provide To Us. We collect information you provide directly to us including when you use the Metrika Platform. This information includes personal data. This personal data will be processed for the purposes described in this Privacy Policy, as it may be amended from time to time. For example, your personal data will be used to create or modify your profile and account, access and use the Metrika Platform , participate in any interactive features of the Metrika Platform, submit a contact or consent form, participate in a survey, or request customer support.
  
  The personal data that we may collect directly or indirectly from you includes your name, email address, information about your Product account preferences, transactional information (including services purchased or subscribed to and amount paid), as well as any contact or other information you choose to provide.
  
  In order to use the Metrika Platform, you need to have and agree to use your Google or GitHub account credentials, to create and log into your the Metrika Platform account.
• Updating Your Information and Deactivating Your Account. Users accessing the Metrika Platform directly can delete their account information at any time by logging into the Metrika Platform and accessing the account settings. If you need help accessing, modifying, or deactivating your account, please email support@metrika.co. For users in the United Kingdom (UK) European Union (EU), please see the section below in this Privacy Policy titled “Users Located in the United Kingdom and European Union.”
• Information We Collect Automatically When You Use the Metrika Platform.When you access or use the Metrika Platform, we may automatically collect information, including Personal Information, about you, including:
  • Usage, Log and Device Information: We collect information from your use of the Metrika Platform, such as number of visits, length of time spent using or accessing our Products, IP address (which may allow us to collect general location data), pages clicked on, hardware settings, device type, operating system, browser type, browser language, the date and time of your visit, and the URL you were on before you visited the Metrika Platform. We collect information on user activity in connection with the Metrika Platform and may collect information about the features you use, the content you access, and any actions taken in connection with your access and use of the Metrika Platform.
  • Information Collected by Cookies and Other Tracking Technologies: A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. We require the use of cookies for accessing the Metrika Platform, in order to authenticate you and for technical reasons pertaining to the optimal provision of the service to you.

We also use third party performance analytics technologies, including Microsoft Clarity and Google Analytics

We do not use any remarketing or advertising tracking technologies on the Metrika Platform.

How We Use Information Collected

We use Personal Information and other user information collected through the Metrika Platform, either directly or through Metrika’s clients and partners, in order to facilitate provision of the service and engage with you about the it and our other our products and offerings. We may use the information that we collect:

• To provide, operate, maintain, and improve the Metrika Platform;
• To enable you to access and use the Metrika Platform, including sending you technical notices, updates, alerts, and support and administrative messages;
• To respond to your comments, questions, and requests, and provide customer service and support;
• To communicate with you about services, features, surveys, newsletters and provide other news or information about Metrika and our select partners;
• To process and deliver survey entries and rewards;
• To review and analyze trends, usage, and activities in connection with the Metrika Platform and, for our own marketing or advertising purposes;
• To investigate and prevent fraudulent transactions, unauthorized access to the Metrika Platform, and other illegal activities;
• To personalize and improve the Metrika Platform, and provide content and/or features that match your interests and preferences or otherwise customize your experience on the Metrika Platform; and
• For other purposes about which we notify you in advance or for which we receive your consent, as necessary.

Google and/or GitHub credentials enable them and us to link your activities with your personal registration information at their site, including name, email address, and profile image. Google’s and GitHub’s ' privacy policy and terms apply to your use of their platforms. Your browser or device may allow you to block these technologies but you should visit the third party website and review their privacy policy and your registration profile or account to find out your options.

How We Use Cookies

We use cookies to understand and save your preferences for future visits and compile aggregate data about Product traffic and Product interaction so that we can offer better Product experiences and tools in the future.

Data Retention and Erasure

We maintain Personal Information and other user data for as long as appropriate to fulfill the purposes for which the information was provided, consistent with applicable law and our internal retention periods. We may be required to retain data to comply with legal, regulatory, or audit obligations.

Metrika may anonymize or de-identify Personal Information. In those instances, such information may be kept indefinitely and used at Metrika’s discretion, in accordance with applicable law.

What Information We Share or Disclose to Others

We will not share Personal Information about you with any third parties except as described in this Privacy Policy, or as defined in an agreement with us in connection with the Metrika Platform (including a Data Processing Addendum, as applicable). Information that may be shared, pursuant to any applicable agreements, includes:

• Third-Party Analytics Providers.Metrika makes use of certain third-party analytics providers. Metrika allows those providers to track our users’ use of our Products using third-party cookies (such as the Microsoft Clarity Analytics cookie). Analytics Providers may use the information stored by the cookies to, among other things, evaluate your use of a website, prepare reports of website activities for website operators, including us, on the performance of our service, the use of specific features, the creation of aggregated statistical reports pertaining to those features, other services associated with the website, analytics and optimization on the use of our Products, fraud prevention, Products improvement and user surveys, attribution, and communications with our users. Some of those features are optional and you can opt-out when you first use the Metrika Platform. If you have opted in, you can always delete the cookies through your browser's preferences.
• Third-Party Service Providers. We may share your Personal Information and other user information with third-party service providers who are working on our behalf and require access to your information to carry out that work, such as to process payment or as it relates to a Product feature. These service providers are authorized to use your Personal Information only as necessary to provide services to Metrika. As required by the UK and EU General Data Protection Regulation, Metrika enters into data processing agreements with its Third-Party Service Providers that process Personal Information of users in the UK or EU.
• Disabling Cookies. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies or to prompt you before accepting such a cookie. Please note that, if you choose to remove or reject browser cookies, this could affect the availability or functionality of the Metrika Platform.
• Compliance with Laws. We may disclose your Personal Information to a third party: (a) if we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or government request; (b) to enforce our agreements and policies; (c) to protect the security or integrity of the Metrika Platform; (d) to protect Metrika, our customers, or the public from harm or illegal activities; (e) to respond to an emergency which we believe in good faith requires us to disclose information to assist in preventing the death or serious bodily injury of any person; or (f) as otherwise directed by you.
• Business Transfers. We may share or transfer your Personal Information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. Your Personal Information may be part of the transferred assets. Data processing for this purpose is a legitimate business interest. You may be notified thereafter of any such change in ownership or control.
• Aggregated and/or Anonymized Data. We may also share aggregated and/or de-identified or anonymized information that does not directly identify you individually with third parties. For example, in an ongoing effort to better understand and serve the users of the Metrika Platform, we may conduct research on customer demographics, interests and behavior based on the personal information, interviews, and other data provided to us. This research may be compiled and analyzed on an aggregate and de-identified or anonymized basis, and we may share this aggregated, de-idenfified, or anonymized data with our agents and business partners consistent with applicable law. Any such aggregated information does not identify you personally. We may also disclose aggregated user statistics in order to describe the Metrika Platform to current and prospective business partners, and to other third parties for other lawful purposes.

Links to Third-Party Websites

We may place links on the Metrika Platform. When you click on a link from our Product to a third-party website, your activity and use is governed by that website’s policies; not by those of Metrika. We encourage you to review their privacy and user policies.

How We Store Information

By using and accessing the Metrika Platform, you understand and agree to the storage of information and any other Personal Information on Metrika’s server and cloud-based solutions.

How We Secure Information

We have adopted reasonable physical, technical and organizational safeguards against accidental, unauthorized or unlawful destruction, loss, alteration, disclosure, access, use or processing of information we collect.

If you use the Metrika Platform directly, you may access your Product account information and our Product only through the use of an authenticated Google or GitHub account. To protect the confidentiality of Personal Information and information, you must keep your Google or GitHub passwords confidential and not disclose them to any other person. To keep the Metrika Platform account secure, always log out and close your browser when you finish your session. Please note that we will never ask you to disclose your password to us.

Unfortunately, the transmission of information via the Internet and apps is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to us. Any transmission of personal information is at your own risk. We are not responsible for any circumvention of any privacy settings or security measures.

If you have any questions about the security of your Personal Information, you can contact us at support@metrika.co.

Our Global Data Privacy and Protection Practices

Metrika may act as either a controller or processor for purposes of the GDPR. Metrika’s internal governance structure is intended to comply with the UK and EU’s General Data Protection Regulation (“GDPR”), including policies, procedures, staff training, security measures, and this Privacy Policy.

Users Located in the United Kingdom or European Union

For all requests surrounding your Personal Information or questions about your rights per this Privacy Policy, please contact us at support@metrika.co, and we will respond promptly.

Right to Access, Rectification, or Erasure. You have the right to access, update, correct, or delete your Personal Information. You also have the right to rectify any inaccuracies in your Personal Information.

Right to Restrict Data Processing. You have the right to restrict the processing of your Personal Information upon request if it is (a) inaccurate or unlawful, (b) under contest, or (c) no longer being processed for the original purpose. Metrika may continue to process the data if it is necessary to resolve legal claims, for the protection of the rights of another person, or for reasons of important public interest. If Metrika objects to the restriction of data processing, we will notify you promptly after receiving your request.

Right to Data Portability. You have the right to request and obtain your Personal Information that you provided to us or that we collected through your consent or contractual agreements. We will provide your information in a commonly used, machine-readable format promptly, but no longer than 90 days from the initial request depending on the complexity and volume of requests. If circumstances arise where we are unable to complete your request, we will promptly provide a relevant explanation, as well as inform you of additional steps that you may take.

Retaining Your Personal Information and Data. We will retain your Personal Information to comply with our legal obligations, resolve disputes, and enforce our agreements. We will retain your personal information for as long as your the Metrika Platform account is active or as needed to provide you with our the Metrika Platform service, but no longer than the period necessary to fulfill the purposes outlined in this Privacy Policy.

Withdrawing Your Consent. You may withdraw any consent you previously provided to us for the processing of your Personal Information. As required by applicable law, we will apply your preferences going forward, within a reasonable amount of time. Even where you withdraw your consent, we may still process your Personal Information for limited purposes, for example, to give effect to your request or to safeguard our business. In some circumstances, withdrawing your consent to our use or disclosure of your personal information will mean that you cannot use our Product or the Metrika Platform.

Lodging a Complaint with a Supervisory Authority. You have the right to submit a complaint to an EU supervisory authority if you believe that your Personal Information has been processed in a manner that is not compliant with the GDPR. You also have the right to submit a complaint to an EU supervisory authority if Metrika is unable to comply with your right of data portability or does not respond to your request within a timely manner.

California, Virginia, Colorado, Utah, and Connecticut Residents

Although Metrika does business throughout the United States, it does not meet the requirements to be subject to the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Utah Consumer Privacy Act (UCPA), or the Connecticut Data Privacy Act (CDPA). Nevertheless, if you are a California resident and have an established business relationship with us, you can request a Policy disclosing the categories of personal information we have shared with third parties, for the third parties’ direct marketing purposes, during the preceding calendar year. To request a Policy, please submit your request to support@metrika.co, with “California Shine the Light Inquiry” in the subject line. You may also opt out of our sharing of your Personal Information we have shared with third parties, for the third parties’ direct marketing purposes by emailing us at support@metrika.co.

Our Policy Toward Children

Metrika does not market or direct its products and services to children under the age of 18 and does not knowingly collect Personal Information from children under 18. If you become aware that a child has provided us with Personal Information, please contact us at support@metrika.co. If we become aware that a child under 18 has provided us with Personal Information, we will take steps to delete such information. Please note, if you are under the age of 18, you may not use any Metrika Service that requires account creation or the collection of personal information.

If you are a California resident under the age of 18 and a registered user of the Metrika Platform, you may request that we remove content and information that you post on the Metrika Platform. To obtain removal of such content or information, please send an email with a detailed description of the specific content or information you would like removed to support@metrika.co. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted, since the content and information may remain in our databases, may remain visible in a manner that does not identify you, or may have been re-posted by another user. There may be other circumstances in which applicable laws do not require or allow removal even if requested.

Changing our Policy

We may change this Privacy Policy from time to time. We encourage you to review our Privacy Policy whenever you access the Metrika Platform to stay informed about our information practices and the ways that you can help protect your privacy.

If our information practices change at some time in the future we will post the policy changes to our public websites to notify you of these changes and provide you with the ability to opt out of these new uses. If you no longer agree with this Privacy Policy and do not wish your information to be subject to the Privacy Policy and you are accessing our products directly, you will need to deactivate your account with us by contacting support@metrika.co and stop using the Metrika Platform. Your use of the Metrika Platform shall constitute your consent to the present Privacy Policy.

Contacting Us

If you have any questions about this Privacy Policy, please contact support@metrika.co or:

Metrika, Inc.
91 Sidney St.
STE 1010
Cambridge, MA 02139
support@metrika.co

Last review: 2026-05-13